Podcasting: Getting Started
Welcome to Ginger Wizard Productions!
Hello, if you’ve been wondering “how do I make my own podcast?” you have stumbled across the perfect blog! I'm Nick, the founder of Ginger Wizard Productions, and I’m going to share my insights into the world of podcasting. With more than 20 years of experience at the BBC, I've worked in national TV, local, and national radio. Now, with my own production company, I want to help you or your business make waves in the world of audio marketing through podcasting.
Why podcasting?
It is a powerful marketing strategy that brings you closer to your target audience, and making your own podcast gives you a platform to engage with those people. Few methods establish such a strong emotional connection. With the rise in listenership, it's clear that people are tuning in, listening hours for podcast have almost tripled since 2019, And it’s for good reason. Podcasts are incredibly versatile; you can listen wherever you are, making them perfect for those daily commutes. However, creating a successful podcast requires doing the right things, learning how to edit audio well is a skill for example.
Interested in bringing your ideas to life through podcasts? Let's chat! Email me directly at nick@gingerwizard.co.uk.
Naming it
Before you even think about hitting the record button, launching your own podcast involves several key considerations. Let's start with the basics - your podcast's name. Much like any aspect of podcasting, naming requires thought and research. Your podcast title should be concise, unique, and informative. Google it, check on platforms like Apple and Spotify, and ensure you're the first to claim it. Say it out loud - can people easily share it through word of mouth? And don't forget to check its hashtag potential; a memorable hashtag can work wonders.
Planning
Equipment is crucial; bad microphones and poor placement can turn listeners away. But remember, even with subpar equipment, content is king. Make your show engaging, and you're already on the right track. Before hitting that record button, sit down, plan your message, and identify your target audience.
The first 30 seconds matter
The initial moments of your podcast are make-or-break. Writing a good opening sequence is crucial as people decide whether to stick around within those first 30 seconds. Offer a snippet of your best content, and think about how you sell your show with a menu at the start.
Four main types of podcasts
Solo podcasts: Challenging but rewarding.
Co-hosted podcasts: Share the spotlight with a friend.
Storytelling podcasts: Plan every detail for a multi-part narrative.
Interview-based podcasts: Popular and easy to keep interesting.
Reflecting on the podcast landscape
Podcasts are gaining traction, with 20% of people in the UK listening regularly. As the popularity grows, it's an excellent time for businesses to explore this medium. Currently in the US, more than 40% of people listen regularly. If the UK’s growth in podcasting continues at the same rate, it won’t be long until the UK market is up there with the US’. Now is a great time to think about establishing your idea or brand. If you're considering starting a podcast for your business, get in touch, and we can discuss how podcasting can contribute to your growth.
There's a wealth of digital content out there, and podcasts have emerged as a powerful and intimate medium, allowing us to escape the noise of our busy lives and dive deep into the conversations that matter.
What's next?
Stay tuned for upcoming blogs where we'll look at ideas, planning, microphone tips, editing, music, and promoting your podcast. We’re here to help you every step of the way. Feel free to contact us via email at hello@gingerwizard.co.uk
Happy podcasting!
